MEET RENATA
Renata Joy is the new 68. She’s a mother, a grandmother, a successful entrepreneur, and a leading longevity coach and expert. From her career as an esteemed television producer, through marriage and motherhood, to the adventure of building a wellness enterprise, Renata has mastered the art of balancing the demands of a busy life while pursuing a healthy one. Her mission is to help teach women the tools, routines, and practices that can help them live healthier lifestyles, no matter their age or schedule. It’s possible to feel young, to feel strong, and to feel sexy for your entire life. Renata is living proof.
Renata’s first career path led her to New York City, where she was an Emmy-nominated TV producer on a variety of news and talk shows, including The View, and worked with media superstars such as Barbara Walters, Tom Brokaw, Meredith Viera, and Tom Bergeron. She lived the archetypal life of a highly successful woman: 16-hour days and intense demands. At home, she was a wife and mother who, at times, lacked energy and wanted to feel more comfortable and confident in her body. However, she continued to make time for herself. In fact, caring for her health and well-being was the secret to her success—it was driven by her desire to do and be better. When she was running or lifting weights, she could clear her mind, feel strong in her body, and connect with the best parts of herself.
In 2000, Renata Joy took a bold step, leaving behind a thriving 20-year television career to establish Pure Joy Wellness, a company dedicated to empowering women to take control of their health. Renata's passion for wellness was ignited early in life as she witnessed both of her parents suffer from preventable chronic diseases. This profound experience motivated her to teach women the critical importance of living a healthy lifestyle. Recognizing that her personal journey to wellness could serve as a beacon for others, Renata was driven by a compelling mission: “I’ve achieved my goals of good health and happiness, and I want to energize women to reach their full potential and lead fuller lives by nurturing their minds, bodies, and spirits,” she shares.
Throughout every phase of her life—including childbirth, menopause, unexpected weight gain, and beyond—Renata has maintained her fitness and vitality. At 68, she radiates the energy and stamina of someone decades younger. She intimately understands the challenge of prioritizing self-care amid the demands of a career, family, and relationships. Renata knows how to unlock the motivation and drive necessary to achieve personal transformation. Her clients experience more than they ever thought possible, discovering newfound confidence that enhances their personal and professional lives. By stepping beyond their comfort zones, they find lasting growth and change - often surprising themselves with their remarkable accomplishments.